bobbibooker

…For MC Hammer, the Future Net is “in my blood.”

In Black Folk who matter..., It's a Black Thing That You Need To Understand... on April 1, 2008 at 1:43 am

e-mc-hammer-lg.gifBy Bobbi Booker

A unique technology education forum featuring hip hop pioneer MC
Hammer drew community members, ex-offenders and students from the
nearby Renaissance Advantage Charter School to the Southwest
Philadelphia Mayor’s Office for the Re-entry of Ex-Inmates last week.

When Hammer heard the murder rate in Philadelphia had skyrocketed to
an average of one per day, he called his friend (and Germantown
native) Rev. Eugene Williams and pledged his help. For the past year,
Hammer (born Stanley Kirk Burrell) has reached out through his
technological initiative called LOOK University, a socially
responsible program to reduce violence through music, digital media
and the arts.

Rev. Williams explained that LOOK University is a groundbreaking
strategy that uses the digital media to educate the hip-hop cultural
community to the realities of the impact of violence, incarceration,
risky sexual practices and hopelessness.

“LOOK University is a project that teaches you how to create your own
buzz. How to use digital media and all of the tools that are available
to everybody today and how to turn that into a different message and
become an entrepreneur.”

Williams, CEO and National Director Regional Congregations and
Neighborhood Organizations Training Center, has always been concerned
with making the connections between theology and community development
and revitalization. While speaking to the 75 guests, Williams noted
that, “Language is important. These are not ex-offenders. These are
residents who are returning from prison. They are not aliens coming from
outer space. These are people that we nurtured from the cradle and
people some of us have known.”

Building upon the demand for services by the ex-offender population,
services like the Office for the Re-entry of Ex-Inmates have been
designed to provide previously incarcerated individuals with an even
broader range of transitional services to help them address the
barriers many face as they strive to regain self-sufficiency and
secure employment.

MC Hammer delivered a message that covered his dramatic journey as one
of America’s entertainment legends. As he explored his life as a
rapper who is now focused on spirituality and family, Hammer encourage
both the youths and their elders to continue to dream big. “When I
first decided I was going to rap, and again being a young man of
vision, I already owned two houses.”

However, it was Hammer’s quest to provide wider consumer access to his
music videos, like “U Can’t Touch This,” that lead him to Silicon
Valley developers. Today, Hammer is an adviser to stealth Internet
start-up, Dance Jam. “I took that information, studied that and 14
years later, when it comes to anything that marries music, film and
entertainment and placing it on the Internet, a mobile or wireless
device, I’m one of the experts in Silicon Valley.”

Hammer’s influence on hip hop culture and music was not lost on those
in attendance where half of the room vividly recalled his catchy Top
10 hits, while the other half had yet to be conceived.

“To return to our rightful position is not just ending violence, it’s
also instilling the true history so that you know who you are,”
explained Hammer during a brief history of Blacks and technology.
“Kings and queens is what you truly come from. When Napoleon got over
to Egypt, he could not believe what he saw. He said, ‘The same people that
we have enslaved are the ones who created science, math, astrology,
medicine.’ Somehow, since that day, we’ve have been tricked into
believing we are the inferior ones. Inferior!? Of course, I know how
to build businesses from technology. It’s in my blood.”

=Originally Appeared in The Philadelphia Tribune on Sunday, March 30, 2008=

-30-

Advertisements
  1. […] | 2 from → Worst of the Best, rap/hip hop ← Misogyny Will Make Them Love Us Again! […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: